Whisky Advocate

The Wall Street Journal sponsors WhiskyFest

July 30th, 2008

WhiskyFest has a new sponsor: The Wall Street Journal!

An alliance was just reached between these two fine organizations. It remains in place for the remainder of 2008 and includes, among other things:

The Wall Street Journal sponsoring WhiskyFest San Francisco on October 10th and WhiskyFest New York on November 11th,

Advertising for The Wall Street Journal in Malt Advocate magazine and on the Malt Advocate magazine website, along with exposure at both events,

Advertising for Malt Advocate in The Wall Street Journal,

Editorial support by Malt Advocate for a special Whisky advertising supplement in The Wall Street Journal slated for November.

This should increase circulation in both publications, while also increasing attendance at WhiskyFest. And it accomplishes Malt Advocate magazine’s primary mission: to educate people about whisky.

6 Responses to “The Wall Street Journal sponsors WhiskyFest”

  1. sam k says:

    Holy cow! Rupert Murdoch and John Hansell together on a level playing field. Who’d’ve ever thunk it? This sounds like a great association with a lot of potential. Congratulations on the coup!!

  2. John Hansell says:

    Thanks Sam, not exactly a level playing field, but I’ll take it. It’s a win-win for both companies.

  3. Tom Dalldorf says:

    John: Awesome, buddy! Finally, the WSJ gets some cred in the spirits department. Should be a good fit as long as Malt Advocate doesn’t just discuss investment opportunities in distilleries. 😉

    I hope this leads to two events in San Francisco!

    Cheers, Tom
    Celebrator Beer News

  4. John Hansell says:

    Tom, thanks for kind note. Let’s get the first San Francisco event up to the same level as NY and Chicago, and then we’ll go from there.

    This year’s event in San Francisco won’t be the same without you. –John

  5. Congratulations, John. This is huge!

  6. John Hansell says:

    Thanks Chuck. I’m excited to see how it all plays out.

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