Those bourbon guys, they’re finally getting itNovember 22nd, 2008
There was a time a several years ago that, if a whiskey company put out old bourbon, it usually tasted too old, too woody, and past its prime.
But times are changing. A vast majority of new releases of old bourbon actually keep the oak in check. The producers are paying attention to the oak and making an effort to give us good old bourbon, not just old bourbon. Examples include the recent bottling of Pappy Van Winkle 23 year old, Parker’s Heritage Collection 27 year old, Eagle Rare 17 year old, and several of the recent 20-something year old Willett bourbon (and rye) bottlings.
I can understand charging a lot of money for a really good, very mature bourbon. But it’s wrong to ask us to pay $200 or more for for a bottle of old bourbon or rye that tastes like charred tooth picks just because you stumbled across some stocks (or bought some stocks) of old whiskey and want to make a quick profit on them.
I think we, as a collective whiskey-drinking voice, let the producers know this. And they are responding appropriately.