Red Stag (black cherry infused bourbon)March 3rd, 2009
Jim Beam will be debuting a new bourbon product in June. It’s called Red Stag, and it’s described as “Kentucky straight bourbon whiskey infused with natural flavors.” (While the label doesn’t identified it as such, the closest category I would put it in is “liqueur.”) The label states “Black Cherry” as the main flavor. It’s bottled at 40% ABV.
I was on the list of writers to get an advanced review bottle. I got it yesterday and tried it informally last night. (It was my companion while watching two hours of “24” on TV. There certainly were plenty of commercials for me to contemplate what I was drinking.)
I like the fact that the bourbon notes come through very clearly. The black cherry flavors married nicely with the bourbon notes. It’s too sweet to drink neat. I enjoyed it on the rocks, which helped to cut through some of the sweetness.
I also tried it once with a a bit of lemon juice, which also helped to tone down the sweetness. Then, I tried it with a dash of bitters to make my own pseudo-Manhattan, which I also enjoyed. (Like I said, there were a lot of commercials, so Red Stag kept me entertained.)
Bottom line here: I like it. And if you don’t have a sweet tooth, you can control the sweetness by adding bitters or lemon (or some other citrus-based juice) as you see fit. It’s a nice change of pace.
If I’m lucky, maybe I’ll get to drizzle some on vanilla ice cream tonight. (Pretty please, with a Red Stag on top!)