I’ve spent a lot of time this year thinking about whisky and how I fit into all of it. It’s a very dynamic time in the whisky business–and in the publishing business. How should I proceed?
Everyone goes through life trying to decided how they fit into the broad scheme of things and what their purpose is in life. (Well, they should, anyway.) And I was trying to decide what my purpose is relating to whisky.
I’m really not into writing books. I’ve been asked more than a dozen times, but have declined every offer. There are enough whisky books out there. The world doesn’t need one more by me.
And I have no goal to taste and review every whisky ever produced. The commitment to such an endeavor would take too great a toll on my health and family. I’m glad we have Jim Murray and his Whisky Bible, but that’s not my thing.
I don’t even think if myself as a whisky “expert.” I don’t even like that word. I’m more of an entrepreneur who worked hard and found a way to make a living promoting something he really loves: whisky! Other than that, I don’t think I am different than any of you. I’m just another whisky enthusiast.
Fortunately, over the years, I’ve somehow earned the respect of the whisky industry enough where they allow me special privileges, such as getting samples of whiskies before they are released, private interviews with master distillers, VIP distillery tours and the like. I realize that most of you don’t have these privileges.
So, what I have come to believe is that my purpose relating to whisky is sort of like a conduit. I take the information I get and pass it on to you, with or without my opinions, depending in whether I think it’s warranted.
And there’s no better time for me to be doing this, because there are now so many platforms in which I can share this information with you: print media, WhiskyFest, our website, my blog, Facebook, Twitter, e-mail, and my public speaking engagements.
I want to be approachable to you. So many of the other whisky “experts” aren’t. Say “hi” to me at Whiskyfest, e-mail me, follow me on Twitter, join in on this blog, be my friend on Facebook, come see me at a tasting, etc. The more I can share what I know with you, the better. And I’m trying to offer you as many platforms in which to do this.
If you think I’m on the right path, let me know. And if you think I should be going in a different direction, let me know that too.