The Malt Advocate Whisky Awards exist to recognize excellence in the world of whisky. Now in its sixteenth year, these awards are the oldest and longest-running annual whisky awards program.
The awards are always announced in the first issue of Malt Advocate each year. Subscribers will get this issue around March 1st. But, for the first time ever, I’ll be announcing the awards here first, beginning February 1st. They will then automatically be fed to my Twitter (@JohnHansell) and Facebook accounts.
The advantage of publishing the awards on this blog is two-fold:
- The awards can be announced quicker on social media than in print media and will reach a larger audience.
- Announcing the awards in a blog platform allows for further discussion and interaction between whisky enthusiasts, press, and trade.
Unlike other publications who seem to have endless awards, we only have 11. Each day, I’ll post up the award winner, along with the write-up which will eventually appear in Malt Advocate.
The dates the category winners will be announced are:
February 1st: Best Buy Whisk(e)y of the Year
February 2nd: Artisan Whiskey of the Year
February 3rd: American Whiskey of the Year
February 4th: Canadian Whisky of the Year
February 5th: Irish Whiskey of the Year
February 6th: Scotch Whisky Blend of the Year
February 7th: Scotch Whisky Single Malt of the Year
February 8th: Pioneer of the Year
February 9th: Industry Leader of the Year
February 10th: Distillery of the Year
February 11th: Lifetime Achievement Award.
On February 11th, I will also be announcing our “Top Ten New Whiskies for 2009.” (Not officially an award, but more of a recognition.)
The only requirement for eligibility is that products must be sold in the U.S. in the 2009 calendar year. Posting the awards here first is something I am very excited about, and I look forward to your reactions.