Whisky distillers: listen up!July 22nd, 2010
I’ve said it before, but I feel I need to say it again.
I’m not picking on one distiller here, so please don’t interpret it this way. Rather, this is my reaction to the current state of the whisky industry in general right now.
In this very interesting and exciting era of mushrooming new distilleries and unprecedented experimentation (both of which I am thankful for), I am asking distillers to keep one thing in mind:
While you’re trying to “one-up” your competition by using the newest barley strain, the newest grain(s), the highest peat level, the newest type of wood, the most distillations, the oldest whisky, the fanciest packaging, the most esoteric wine barrel, etc., please remember that all we really care about is that your whisky tastes good. And that it is fairly priced.