Whisky producers: be honest with your social media marketing.September 28th, 2010
I am asking everyone who works in the whisky business to identify themselves when commenting on this blog (or other blogs and forums, for that matter) on topics relating to your brands.
The anonymity of social media can often be a good thing. People can be honest and open with their feelings.
But people can also take advantage of this anonymity. There have been many times when I’ve given a mediocre or poor review of a whisky (or when you have commented unfavorable about a whisky), only to have someone chime in and say how great they think the whisky is. They usually are new to WDJK. And, although they might use a fictitious name and email address, if they aren’t careful enough, I can trace their URL or IP back to a corporate whisky address.
When I catch someone pumping up their brand, I call them on it. I have done so here on WDJK several times. The list of guilty parties range from the largest down to the one of the smallest and others in between. (I’m not going to list specific brands. It will take me a long time to go through my 987 posts and your 16,610 comments and find them, and I don’t have the time right now.)
It doesn’t happen often, but it is still going on (as recent as this year on WDJK). I’m asking all those involved in the whisky industry to be fair and honest when using social media. If you work for a company and your comment is specific to one of your brands, identify yourself.