Malt Advocate magazine is now The Whisky Advocate magazineSeptember 20th, 2011
Welcome to The Whisky Advocate! We changed the name to more accurately reflect what we are all about: whisky. After years of considering a name change, we felt now was the time to make it happen: celebrate 20 years of Malt Advocate, and then begin anew as The Whisky Advocate.
We didn’t just change our name. We completely redesigned the magazine. We made it bigger in both size and length. We improved its visual appeal, making it easier to look at and read. We don’t just want you to read about cool places like Campbeltown, we want you to feel like you are there—touring the distilleries, visiting the pubs, meeting the people, and enjoying the scenery. A picture really can be worth a thousand words, and we now have some great photographs and artwork to accompany the text.
Speaking of text, that’s what’s really most important to us. With this new issue, we’ve expanded our pool of outstanding whisky writers. We’re digging deeper into every topic to make our writing even more stimulating. In addition to learning more about whisky, we want to change the way you think and feel about whisky.
As you already know by reading this blog, we have also expanded our number of whisky reviewers and their reviews. In this issue, we have 81 reviews, spanning ten different countries. We may be based in the United States, but our reach is now truly global.
Join me in raising a dram! Here’s to the next 20 years of celebrating whisky—and delivering all there is to read about, and think about, right to your doorstep!
P.S. We also updated our website to reflect the new name and re-design. Have a look here.