Red Sox and Tullamore D.E.W. Team UpApril 10th, 2017
By Susannah Skiver Barton
Tullamore D.E.W. is now the official Irish whiskey of the Boston Red Sox. The partnership means that not only will Tully be available throughout Fenway Park, it will also host special events and promotions throughout the baseball season for the next three years.
As of last week’s opening day, the Tully Tavern, located in the right field grandstand, is open to all ticketholders. The Irish pub-style venue serves Tullamore D.E.W. whiskeys and the Monster Mule, an Irish whiskey take on the Moscow Mule mixing Tullamore D.E.W., ginger beer, and lime.
While many sports teams are partnered with major spirits labels, this is the second Major League Baseball team to announce a venture with a big whiskey brand this year, after the Chicago Cubs and Jim Beam joined forces earlier in 2017.