Archive for the ‘Scotch whisky’ Category

Whisky Advocate Award: Lowlands/Campbeltown Single Malt of the Year

Saturday, December 21st, 2013

Kilkerran Work in Progress 5 Sherry Wood, 46%, $60

Glengyle is Campbeltown’s newest distillery, in the sense that it first produced spirit during 2004, though the original Glengyle operated between 1872 and 1925; a period when Campbeltown was still a major player in the Scotch whisky world. Glengyle Kilkerran WIP5 Sherrywas revived by Springbank owner Hedley Wright, and features a pair of modified stills formerly used by the Ben Wyvis malt distillery at Invergordon. Glengyle is operated by Springbank staff, using malt made in the floor maltings there, and quantities of spirit distilled vary significantly from year to year. The distillery is also the focus for experimentation, with peated malt having been used at times; quadruple distillation has also been performed.

Glengyle is working toward the release of its first permanent expression in 2016, a 12 year old, and to that end now has its own dedicated team tasked with raising the awareness of the output of Glengyle distillery, which is named Kilkerran single malt because the ‘Glengyle’ title had already been registered.

In the meantime, annual batches of Kilkerran Work in Progress have been released since 2009, allowing consumers to gauge the progress of the whisky as it gains maturity. Next year, six different expressions of 10 year old—all from the first batch of spirit distilled and all matured in varying woods—will be marketed, but for 2013 we have a bourbon cask-aged variant and a sherry cask-aged expression. Just 9,000 bottles of each are available worldwide.

Of the pair, the Sherry Wood version in particular demonstrates that this is a single malt whose time has come. It is a “work in progress” in name only, being a confident, complex, integrated and individualistic whisky fit to stand alongside its Springbank, Longrow, and Hazelburn siblings. Who knows just how good it might get by the time it achieves mainstream release as a 12 year old? —Gavin Smith

Come back Sunday for our Lifetime Achievement Award.

Whisky Advocate Award: Highlands/Islands Single Malt of the Year

Friday, December 20th, 2013

Talisker Storm, 45.8%, $66

Talisker in any guise is a very special and idiosyncratic single malt, defining an Island style that is all its own. The last year has seen Diageo expand the existing portfolio with three new Talisker expressions, namely Storm, Dark Storm (matured in heavily charred casks), and Port Ruighe (port finish), all released without age statements. Of this trio, Talisker Storm seems the pick, with one commentator describing it as “…everything that you love about other Taliskers with the settings turned right up.”

Talisker Storm_Hi ResOne of the ways in which the bolder aroma and flavor profile of Storm has been achieved is by using a mix of refill casks and rejuvenated casks. The latter—older casks which have been de-charred and re-charred to give them a new lease on life—offer a distinctive wood influence when again filled with spirit.

Essentially Talisker Storm exhibits a more smoky, maritime character than the familiar 10 year old expression, yet could not be mistaken for anything other than a Talisker. Although it does not carry an age statement, this is one of those instances where you never feel when drinking the dram in question that the lack a specified age is about conserving precious stocks of older whiskies (although that may well be the case). All seems harmonious and well integrated, and any more youthful notes that emerge on the nose or palate seem entirely in keeping with the nature of the expression.

Storm arrived in the U.S. in October, and Talisker aficionados will no doubt argue long and hard over whether it just outpoints the 10 year old. One of the reasons behind the development of Storm was to be able to offer a new Talisker variant that remains true to the brand’s essential character while offering something slightly different, with easy availability and an affordable price. —Gavin Smith

Tomorrow: the Lowlands/Campbeltown Single Malt of the Year.

Whisky Advocate Award: Islay Single Malt of the Year

Thursday, December 19th, 2013

Kilchoman 2007, 46%, $80

2007 Kilchoman VintageThis was a strong year—again—for Islay, with every distillery releasing sublime single malts, which made this decision an incredibly hard one. It ultimately came down to a choice between Bowmore’s The Devil’s Casks, a mentally wonderful sherried 10 year old which must now become a regular release (please?), and Kilchoman, with the latter shading it.

Why? Because here was a whisky which not only showed the difference between age and maturity, but was the first demonstration of a distillery itself reaching maturity, quicker than anyone might have imagined.

Single malt is all about distillery character and here you can see what Kilchoman’s is. In this expression you get full integration between oak and distillery, a sparkling mix of seashell, the freshness of seaweed, mixed with churned butter, driftwood, and fresh-kilned peat. On the tongue, there’s samphire, peat, sweet barley, and an herbal kick. The great thing is that there is clearly still more to come. Kilchoman has truly arrived. Buckle up, this is going to be some ride. — Dave Broom

Close to the end, with only four more awards left; tomorrow is the Highland Single Malt of the Year.

Whisky Advocate Award: Speyside Single Malt of the Year

Wednesday, December 18th, 2013

Macallan Ruby, 43%, £120

To say that Macallan flirted with controversy last year would be a bit of an understatement. The announcement that it was going to replace some of its age statement range in favor of a new selection of No Age Statements graded by Macallan Rubycolor certainly got plenty of people’s backs up. As a result, the new drams tended to be condemned before they’d ever been sipped. Those who did try them would, hopefully, have found that Gold, Amber, Ruby, and Sienna were not only excellent whiskies in their own right, but were excellent representations of Macallan, and, in this writer’s opinion, were superior to the whiskies which they were replacing.

For me, the finest of the quartet is Ruby, which is Macallan in mellow and fruitful autumnal guise mixing prune, dried cherries, rose petal, and chocolate-covered Turkish Delight. More vinous than resinous, it balances tannin with deep fruitiness. Yes, people will continue to carp, but if they do, ask them this: why replace one range with another that costs more to produce…and tastes better? Better still, sit them down, pour them a glass and watch the result. For quality and also for chutzpah, Macallan Ruby deserves the award.  — Dave Broom

Brace yourself: the Islay Single Malt of the Year blows in tomorrow.

Whisky Advocate Award: Blended/Blended Malt Scotch Whisky of the Year

Tuesday, December 17th, 2013

The Big Peat Christmas Edition 2013, 54.9%, £46

I’ve never hidden my love for big peaty whiskies. But this year releases that I thought would set my world on fire failed to deliver, and I found that most of the star performers were from the other end of the whisky spectrum. I was falling in love with gorgeous whiskies from bourbon barrels, laced with tropical fruits and vanilla, and reaching for quirky Aberfeldys and Glen Gariochs. Never was the case made more strongly tXmasBigPeat_Carton BlackCap2013 v2han in the case of blended whisky, where a procession of peated but bland blends failed to turn the lights on.

Then at Whiskyfest New York we were presented with a 1973 Ardbeg and normal service was resumed. On reflection, I’ve decided that my nonchalance towards smoky whiskies this year has been because most of them were ordinary to poor, presented in over-priced and under-aged Travel Retail bottlings where the peat is used to hide rootsy, sappy, immature malt.

You’d need a mortgage to buy the 1973 Ardbeg were it ever to be released, but a few days later I was asked to try the Big Peat Christmas Edition 2013. I not only rediscovered my passion for peat, but realized that getting it doesn’t need to burn holes in my wallet.

The cask strength release of Big Peat for this Christmas is a battering ram of a blended malt whisky, but with plenty of subtlety in the mix, too. Think of a rap star strutting and snapping menacingly for most of his show, but still including a tender and sophisticated ballad in the set. This has honey and billowing smoke, some spice among the peat. Then at the end it reaches a crescendo of oily tar and smoke, a metaphorical finale with all the greatest hits wrapped up in one impressive crescendo. Ace. Big Peat’s well and truly back. —Dominic Roskrow

The next award presented will be the Speyside Single Malt of the Year.

Good News – and Bad – for Mortlach lovers

Monday, December 2nd, 2013

There is good news for lovers of Mortlach the distinctive, near-triple distilled Speyside single malt, renowned for its meaty full flavor, with the announcement by Diageo of four new expressions. And, I fear, bad.Ian Buxton

Due to be available mid-2014 in global markets, the range comprises Rare Old (43.4%, no age statement); Special Strength (49%, no age statement, non-chill filtered, Travel Retail exclusive); 18 Years Old and 25 Years Old (both 43.4%). Packaging details and prices have yet to be finalized, but I understand that the ‘new’ Mortlach will be positioned as a luxury brand, with the entry level Rare Old priced alongside Johnnie Walker Platinum, and other expressions higher still.

So the good news is tempered with a wealth warning, and the further disappointing

news that stocks of the current 16 Years Old Flora & Fauna expression will not be replaced; it has effectively been withdrawn. If this is a favorite, better lay in a bottle or two!

Current stillhouse

Current stillhouse

The move has been three years in the planning and follows the welcome announcement that production of Mortlach is to double beginning November 2015, with the opening of a new, purpose-built facility that replicates in every detail the current distillery, a process that a Diageo spokesman described as “idiosyncratic, not state of the art.”  Investment in the new plant exceeds £30 million ($48.5 million).

Diageo’s Dr. Nicholas Morgan, head of whisky outreach, described the move as the company’s most significant in single malt in the past decade, claiming that the new Mortlach brand will “define luxury for single malt [and] become the next great luxury brand.” Though specific competitors were not identified, this suggests that Diageo have category leaders Glenlivet and Macallan very much in their sights.

Based on a limited tasting of the new expressions, the distinctive meaty, sulfur-influenced taste of Mortlach, with heavy sherry notes, has been evolved to a more elegant and refined style, without compromising the signature power and weight beloved of fans.

Site manager Steve McGingle

Site manager Steve McGingle

These are complex, multi-layered whiskies with a considerable depth of flavor. While the beefy note has been muted (think roast pork and BBQ juices), the fruit and spice impact has been dialed up through a different balance of casks. Rare Old and Special Strength illustrate this in fascinating detail, being basically the same cask mix but presented at different strengths to draw out varying facets of spirit character. At 25 Years Old, Mortlach offers a dense, layered and extraordinarily rich taste that demands contemplation.

While lamenting the loss of the Flora & Fauna expressions, Mortlach drinkers will find much to enjoy in the new range, which will be available more readily, albeit at higher prices. Further details of the range will be announced in February next year with the products in market from the early summer.

Cutty Sark’s Jason Craig — In 140 Or Less

Monday, November 25th, 2013

Caroline DewarWe’re all Tweeting, expressing ourselves in 140 characters or less. This occasional series asks whisky luminaries to express themselves in the format, but all in one place. Here’s Jason Craig, Global Brand Controller for Cutty Sark. (We gave him the spaces in his answers for free, so they may go a bit over 140…)

What’s the view from your office window?

The River Tay on one side and a large tree covered hill on the other side; the sun is low and the colors are gorgeous.

Not bad; better than a car park, unless you’re fibbing. You take guitar lessons. Frustrated rock star?

Always! Love the idea of it; really annoying that my young daughter makes me look bad though. In 10k hours I would be Slash from Guns n’ Roses; if I had the time, obviously.cutty sark

Might not take that long. You like listening to music and audio books. Compatible with all your travel but running a youth soccer team and going to movies aren’t.

Long haul = movies and work. Driving a car = audio books. Air travel means showing up for football matches in a suit sometimes; lots of abuse, i.e. “check Mourinho out!”

So cruel! You’re a sociable guy: good choice for a brand created for making cocktails. Lots of nights in bars necessary? 

Cocktail bars, late nights, interesting drinks and people: all for understanding the consumer and the trade. Sometimes wish my family or friends were there though.

Planes, Trains & Automobiles! Cutty Sark has great history. Good to see a brand promoted for mixing and cocktails. Do you have a favorite?

I think that classics are classics for a reason. I love an Old Fashioned. Got to be made the old school 6 minute way though…if I have the patience.

Old school way? Tell us more.

Not using gum syrup: taking the sugar, crushing it and letting it dissolve in the glass. Love the theater and anticipation of it. Bartenders don’t get enough credit!

Agreed. Some great cocktails on Cutty’s website, classics and new. Where did all the recipes come from?

We have a lot of pals associated with Cutty, the brilliant Maxxium Mixxit team – Wayne, David, Amanda, plus Gary “Godfather” Regan in the states who makes good soup too!

Cutty in soup might be nice! I’d like to try some of these myself but don’t know what size of measure a “shot” is. Any idea?

The only thing that goes in soup is a spoon or fresh bread… A shot is 25ml in grown-up countries or the 2 fingers approach in less formal places…I much prefer the latter.

Great – we’ll all try that size. Does Cutty’s usage message for mixing mean younger drinkers than average? Does that depend on market?

Most brands’ target audience age is 25+. Cutty drinkers, men and women, are already that age. Our approach aims to keep it that way! Blow away the Scotch whisky cobwebs.

I endorse that, wanted to see it for ages. A lot happening on Cutty in recent years. New pack, age extensions, Storm, Tam O’Shanter, Prohibition. Biggest challenge?

Our brand is young and cool, offers so much, loved by millions and the quality is exceptional. Biggest challenge is not taking it too seriously.

Certainly an old brand but a cool image. Some fun promotions too. The giant crate? Please tell more. Was it only London?

Cutty Cargo. Giant wooden crate, London, 380 writers, consumers, influencers – 9 acts, great food, brilliant drinks – the best emerging talent from London – NYC next.

Terrific. And Speed Rack for women bartenders. Open to misinterpretation?! Or intentional wordplay? It’s a nice idea.

I think they are brilliant. Speed Rack is a cute play on words, they raise money for breast cancer and are up front about it. We love them.

Seems the older whiskies = dumpier bottles. Tam O’Shanter pack very different from main blend, as is the whisky. What were you seeking to achieve there?

Start with the story behind the name. Dumpy allowed the etched illustration to wrap round the bottle, liquid and pack awards enhance the whole brand. Maleficent dram.

Assume you mean the Cutty Sark reference in the poem. But where did the liquid take the brand? I bet [master blender] Kirsteen Campbell had fun.

Yes the name comes up in the poem. Kirsteen, please blend 25yo Macallan, Highland Park and Glenrothes and several others…the result proved we are “A” league whisky.

Indeed they did. Cutty Sark is back in the UK after some years’ absence. Why now?

Blended scotch growing, cocktails are growing, Cutty Sark is  a perfect base for mixed drinks and classy cocktails: we asked, they said yes! Long overdue – sorry UK.

Seems reasonable. Cutty Sark Prohibition is about to reach US shores. Any big launch plans? And going forward?

Prohibition is landing (legally now) in the US and many other markets too. Launching in our Cargo Crate in NYC early 2014. Might be some fedoras and passwords needed!

Maybe follow up with Gangster’s Moll and St. Valentine’s Day Massacre. Seriously, any other expressions coming?

Oh hell yeah, we have around 6 killer ideas all being tested just now. Our “Spirit of Adventure” means that we can play at the edges of the category. Watch this space.

Will do. On a different tack (but marketing and personally relevant too), social media: friend or foe?

Definitely friend, gotta play there, gotta speak to our consumers, gotta embrace their world, not make them embrace ours. I love technology which keeps you in touch.

You travel a lot. If not living in God’s own whisky country where would you be? Why?

I love cities and mountains/lakes but need technology.  Love Japan: they combine all that, have great food and ancient history. Be like “Lost in Translation” though.

And they drank whisky in that movie! Your desert island dram? Doesn’t have to be a brand you’ve worked on!

Ouch! Hard question. Which of your kids do you love more? Highland Park 18yo. Loved it before I worked on it and still do. Orcadian Nectar….and it is in Cutty 18yo too!

And we’re done. You’re a star – thank you. Any few last words you’d like to add?

Just that our mission is to ensure Scotch whisky is for everyone and to blow up so many of the rules and regulations.

London Whisky Auction Nets $405,000 For Charities

Friday, October 25th, 2013

Ian Buxton Energetic bidding by some enthusiastic collectors saw just 55 lots of rare whiskies raise over $400,000 at an auction in London’s Apothecaries Hall on October 17. Records were repeatedly broken as generous bidding drew applause from an audience of senior whisky executives, top retailers, collectors, and a few writers (who were applauding more than bidding, such were the prices).

The event was organized by the Worshipful Company of Distillers in aid of four drinks trade and related charities. Founded in 1638 as a trade guild for distillers in the City of London, today the Worshipful Company embraces all sectors of the UK’s distilling industry and devotes much of its work to charitable giving. The auction, the first of its kind, was the vision of this year’s Master of the Company, Brian Morrison—formerly of Morrison Bowmore and today chairman of the Scottish Liqueur Center—who donated many of the lots from his private stocks.

All the lots had been donated and auctioneering services were provided pro bono by Christie’s. Thus the hammer price reflects the actual price paid by the buyer and 100% of the proceeds will be received by the charities.

Notable successes on the evening were:

  • The Dalmore 1964 One of One, created specifically for the Auction, which sold for £28,000. This is the most expensive Dalmore ever sold at live auction and the second most expensive bottle of whisky auctioned in 2013.
  • The Hazelwood set comprising bottlings released by William Grant & Sons to celebrate Janet Sheed Robert’s 90th, 100th, 105th and 110th birthdays sold for £31,000.
  • The Johnnie Walker Director’s Blend Series, donated by Diageo and comprising the entire set of six unavailable bottlings sold for £23,000.
  • The most expensive Glenury-Royal ever auctioned at £2,600.
  • The most expensive bottle of Bladnoch ever auctioned at £1,100
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The Bowmore 1964

 

Among the bidders were U.S. collector Mahesh Patel; leading UK retailer and collector Sukhinder Singh of The Whisky Exchange; and, bidding enthusiastically and successfully by telephone, representatives of UK specialist chain The Whisky Shop. Also present was Diageo’s recent CEO Paul Walsh, who acquired a rare vintage bottle of Mortlach single malt dating from the 1920s or 30s for a relatively modest £3,000.

Cheapest lot of the evening was a group of 3 bottles from various retirement dinners for Allied Distillers’ Directors which made £190. Elsewhere a charity premium was evident with bidders clearly in a generous mood—as an example, a Kilchoman Inaugural Release which might elsewhere fetch £90-120 was knocked down at £200. Many of the lots exceeded their estimates, often by a substantial margin.

But the main drama of the evening came with the final lot. Donated by Morrison Bowmore, this was a completely unique Bowmore 1964 (48 year old, 41.2% abv) created specifically for the auction. Packaged in a silver-mounted, hand-blown bottle and individually crafted Scottish oak cabinet, this was estimated to reach £30,000. In the event, furious bidding pushed the price to £50,000 (where it paused to accept a round of applause) but was finally knocked down for the record price of £61,000. It will find a new home in Mahesh Patel’s growing collection of fine and rare whiskies. It was a busy evening for Patel who, by my count, acquired twelve lots including the three top-priced items, spending close to $250,000 during the evening.

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Brian Morrison

According to the auctioneers, the Bowmore 1964 was 2013’s most expensive bottle of whisky, the second most expensive ever sold at live auction in history, and the most expensive Bowmore ever sold at live auction.

Both the Morrison Bowmore executives present (who snapped up some lesser lots for their corporate archives) and Brian Morrison for the Worshipful Company of Distillers were naturally in buoyant mood afterwards. Morrison himself was at pains to acknowledge the generosity of both donors and bidders.

“As a Livery Company, charity is at the heart of what we are about,” he told me afterwards. “This evening was a long held ambition of ours and I can honestly say I am humbled by the response of our industry, both in terms of donations and the bidding. Last night will live long in the memory of The Worshipful Company of Distillers.”

Does this evening represent a high point in whisky auction prices? While my own views on “investment” in whisky have been well aired on this site (and have not changed), the key elements here are the charity factor; the prestige associations of the evening and the unique nature of many of the lots. There is perhaps little to be learned from this glittering event, other than the pleasant conclusion that the licensed trade in general and the whisky industry and its followers in particular can be notably generous when the occasion arises. And that is something we can all celebrate.

And now…Kininvie!

Wednesday, October 23rd, 2013

Dave Broom William Grant & Sons are doing a fair impersonation of the London bus syndrome; you know, nothing for ages, then five come along at once. Following the recent new Glenfiddich Soleras, Balvenie’s latest Tun 1401, and Girvan Patent Still comes potentially the firm’s most exciting release yet, the first official bottling of Kininvie, called Batch Number One. At 23 years of age it is made up of whiskies distilled when the distillery was established in 1990.

Kininvie can lay claim to be one of the most obscure in Scotland. Built in order to ease pressure on Glenfiddich and supply whisky for Grants’ blends (and in more recent times, for Monkey Shoulder), it has never been bottled under its own name.

IMG_1910These important responsibilities could justify why this has happened, but 20 years is a long time for malt lovers to wait. Was it always the intention to hold fire for so long? “I’ve been here for 17 years,” says Brian Kinsman, Grant’s master blender, who has masterminded the release. “Every year we’ve had a discussion about Kininvie, so I don’t think you can say that there was any pre-determined plan.

“One thing in our favor is that we do tend to keep stuff, and the mentality for as long as I’ve been here is to keep hold of it and wait until the right moment. It’s here.”

The Kininvie stillhouse sits between Glenfiddich and Balvenie, and stylistically the whisky is a midpoint between its two sisters. It has its own dedicated 10,000 liter mashtun in the Balvenie mash house (though it doesn’t use any of that distillery’s floor-malted barley) and its own tun room as well, with three new washbacks (out of six in total) being installed at the time of writing.

The stillhouse, often rather cruelly dismissed as no more than a shed, contains nine stills in three sets; one wash to two spirit, the spirit stills being roughly similar to Glenfiddich in shape and size, the wash stills being tall and onion shaped. The cut point is high, thereby avoiding getting heaviness from such small stills.

Aging takes place in a variety of woods: first fill bourbon (predominantly for Monkey Shoulder), refill, and some sherry.

When you compare its new make to Balvenie, Kininvie is on the floral side of the spectrum (think geraniums), lighter and sweeter with less thickness on the tongue, lower vanillin and cereal, but a more lifted, estery fruitiness, and a long silkiness on the palate.Image 2

It is this mix of flowers and fruits which predominate in Batch Number One. Bright gold, the nose immediately offers up fruit blossom, wild flower meadow, sugared plums, and an old-fashioned sweet shop. Water brings out grass and pineapple. The oak is very restrained, allowing the palate to build in sweetness with supple weight, star fruit, white peach, and light citrus on the finish. It’s very Grants, in that there are hidden depths if you take the time to look, yet is substantially different from its siblings.

The downside for malt whisky completists is that Batch Number One will only be on sale in Taiwan, itself a clear indication of how the malt category has evolved since the day that Janet Sheed Roberts opened the distillery. Then, the category was in its infancy, only just breaking out of being the preserve of a few connoisseurs. Taiwan was chosen because it is now a mature — and very modern — malt market.

The name — and Kinsman’s revealing of the depth in stock — suggests that this might be the start of a regular series of Kininvie bottlings. “We could do that,” he says, “but if we do, it will be more of a slow drip.”

Kininvie Batch Number One 23 years old, 42.6%, retails at TW$4,500 (US$153) for a 350 ml bottle, or two for TW$8,000 (US$272).

It’s Not Like That!

Tuesday, September 24th, 2013

Ian BuxtonIan Buxton has a bit of a shout about the persistent idea that Scotch whisky marketing is all tartan and bagpipes.

I’m beginning to wonder if my fellow scribes haven’t watched too many episodes of Mad Men. It pains me to say it, but some of them appear stuck in the 1960s as far as whisky marketing is concerned.

Now I know I’m a grumpy, middle-aged (at best), white male and that automatically disqualifies me from having an opinion about anything, but I’ve got to get this off my chest, because the same tired old clichés keep appearing. It’s lazy writing and it’s neither right nor fair. This is the myth that will not die. Watch out: you’ll see it again and again.

bagpiperWhisky ads evoke “scenes brimming with tartan and sheep dogs, the chilly Scottish hills” according to one recent article. And here it is again: “the iconic image of an old man sipping neat whisky, preferably in a tartan kilt by the fireside, somewhere in the Highlands, has been used time and again by whisky brands.”

But really? When was that, then? We haven’t seen the old boy by his cozy hearth for at least 30 years! As for tartan, I flicked through the current issues of three different whisky magazines to see what I could find. Not a scrap of the stuff in sight. No kilts. No plaids. And what’s more, no old men either, no bagpipes, and only a distant glimpse of what might have been a fireside.

Perhaps it’s all to be found online and on our TV screens. So I took a look. Johnnie Walker’s film The Man Who Walked Round the World seemed a good place to start. It begins with a misty glen and a kilted piper. Maybe it’s all true then? Except that he lasts about 30 seconds, whereupon in strides a cross-looking Robert Carlyle, who snaps “Hey, piper! Shut it!” And that’s the last we see of him.

Now given that Johnnie Walker is the best-selling and most heavily advertised Scotch whisky in the world you’d imagine they’d be as guilty as anyone of living off the tartan-clad clichés that seem to obsess my colleagues. Not if their stunning TV commercials are any guide; work such as Android, Leap of Faith and Take the First Step (check them out on YouTube) are incredible pieces of film-making, far removed from the land of hills and glens. Not to mention F1 sponsorship and their stylish luxury yacht Voyager.

Maybe it’s lesser brands? William Lawson’s is a blended Scotch doing well in Europe and making huge gains in Russia’s burgeoning whisky market. Their TV work has plenty of kilts and strong, silent men. But again, check it out. It’s an unusual take on a kilt that has Sharon Stone giggling, that’s all I’ll say. And by all accounts, the New Zealand rugby authorities weren’t impressed with Lawson’s Haka commercial.

Fact is, Scotch whisky marketing moved on from tartan, bagpipes, and heather and weather years and years ago. Brands like Cutty Sark take pleasure in exploding that image, literally blowing up a cozy study, complete with decanters, leather armchair, and fireplace before going on to host parties in London’s trendy Brick Lane with a hip crowd of edgy artists, DJs, and burlesque stars.

Scotch isn’t conquering new markets, engaging with new audiences, and defining itself as the spirit of the age by living off past glories. So let’s let go of the clichés. Scotch isn’t for old men.

Except for me, obviously.