WhiskyFest Chicago Speaker Dan Crowell
Central US Brand Ambassador
Glenmorangie & Ardbeg
Dan Crowell joins Glenmorangie and Ardbeg as the Brand Ambassador for the Central Region of the United States. With over 20 years of spirits industry experience, Crowell will work to highlight the broad range of Single Malt Scotch Whisky offerings for both brands across the Central region.
Dan was born in North Dakota, grew up in Omaha, and studied music at The University of Nebraska Lincoln before embarking on his career in the spirits industry. As a bartender, restaurant manager and bar owner, he learned a great deal about the business of spirits marketing and consumption. As the Luxury Brands Specialist at Sterling Distributing in Omaha, NE, Dan represented the Moet Hennessy wine & spirits portfolio in Nebraska, developing a strong affinity for Glenmorangie and Ardbeg throughout his tenure.
Dan has thoroughly studied and completed extensive training & certification programs in spirits history & production, mixology, education, consultation and staff training. He is a member of the United States Bartenders Guild and received his Certified Specialist of Spirits designation from the Society of Wine Educators in 2012. He is a published spirits writer, having been recognized with an Excellence in Journalism award from the Omaha Press Club. He also founded ‘Libation Association’, an online spirits and cocktail enthusiasts’ group, and has facilitated many ‘Libation Association Live’ spirits and cocktail education and demonstration events in Omaha.
Dan currently resides in Dallas. He enjoys spending time with his wife of 22 years, honing his skills as a drummer and studying craft beer production.