WhiskyFest Chicago Speaker Dan Crowell

Dan Crowell
Central Region Brand Ambassador
Glenmorangie & Ardbeg

Dan Crowell, Luxury Brands Specialist and On-Premise Sales Manager with Sterling Distributing Company in Omaha, Nebraska, brings over 20 years of spirits industry experience to his position as a spirits consultant, educator and sales manager.

Dan was born in North Dakota, grew up in Omaha, and studied music at The University of Nebraska Lincoln before embarking on his career in the spirits industry. As a bartender, restaurant manager and bar owner, he learned a great deal about the business of spirits marketing and consumption. His position with Sterling has afforded him significant insights into the spirits industry from a supplier & distributor perspective. As Sterling’s Luxury Brands Specialist since 2005, Dan has had the pleasure of representing the Moet Hennessy wine & spirits portfolio in Nebraska, developing a strong affinity for Glenmorangie and Ardbeg throughout his tenure.

Dan has thoroughly studied and completed extensive training & certification programs in spirits history & production, mixology, education, consultation and staff training. He is a member of the United States Bartenders Guild and received his Certified Specialist of Spirits designation from the Society of Wine Educators in 2012. He is a published spirits writer, having been recognized with an Excellence in Journalism award from the Omaha Press Club. He also founded ‘Libation Association’, an online spirits and cocktail enthusiasts’ group, and has facilitated many ‘Libation Association Live’ spirits and cocktail education and demonstration events in Omaha.