Whisky Advocate

Inside MGP

by Fred Minnick

Driving into Lawrenceburg, Indiana, the 5,000-person city feels like many Ohio River towns. New houses shine next to flood-damaged older brick homes. A smoke-filled riverboat casino draws serious gamblers. There’s the café serving burgers the size of a human torso, and the high school football stadium, where prom queens are crowned and championships are lost and won. Lawrenceburg is your ordinary Midwest river town with one exception: a towering brick building with faded white letters painted on the façade. SEAGRAM’S.

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At the gas station, a local tells me he thinks, “That’s where they make Seagram’s gin.” A few more blocks down at a fast-food joint, the workers know the building is a distillery but can’t say if it makes whiskey.

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