Share your love of whisky with friends on iPhone, iPad and iPod touch.
The scotch brand is also dropping the 15 year old and 21 year old as it debuts redesigned packaging.
Jim Beam Black is offering free whiskey and haircuts, plus a special “gentleman’s box” of stylish accessories.
The project will cost around $21 million, and the company is looking for investors with experience in the alcohol industry.
The Kentucky straight bourbon has one more year of age and a slightly higher proof than its earlier releases.