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The scotch brand is also dropping the 15 year old and 21 year old as it debuts redesigned packaging.
Jim Beam Black is offering free whiskey and haircuts, plus a special “gentleman’s box” of stylish accessories.
The project will cost around $21 million, and the company is looking for investors with experience in the alcohol industry.
The Kentucky straight bourbon has one more year of age and a slightly higher proof than its earlier releases.