Whisky Advocate

Traveling in Bourbon Country

by Charles K. Cowdery

Bourbon’s growth doesn’t just affect whiskey producers. Business is up at cooperages, bottle makers, label printers, shippers, grain silos, still manufacturers, warehouse builders, and every other related business.

But no ancillary industry has benefited more from the bourbon boom than tourism.

It began simply, with official highway signs pointing to distillery ‘attractions.’ Then the Kentucky Distillers Association (KDA) packaged its member distilleries up as the Kentucky Bourbon Trail Tour. Now there is a companion Craft Distillery Trail Tour too. Tennessee, with Daniel and Dickel and a host of new craft distilleries, has its own fledgling association and trail. Today, whiskey is one of the main drivers for…

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