Whisky Advocate

The History Channel to air show on whiskey

March 1st, 2008

Part of their ongoing “Modern Marvels” series, the History Channel will debut a one-hour show titled “Whiskey” on St. Patrick’s Day, Monday March 17th, at 8:00 pm. Here’s a summary of the show, which I pulled from their website:

Known to Irish monks as “water of life”, visit some of the world’s finest distilleries to see how each country brews this thousand-year old spirit. Jack Daniels tells the secret of charcoal filtering, Jim Beam shows its premium bourbons and the art of blending is revealed at Canadian Club Whiskey. Cross the Atlantic to get the real deal at Jameson’s Distillery in Midleton, Ireland and in Scotland discover why smouldering peat gives Glenlivet its character. Meet some of the people who are lucky enough to sample whiskey for a living. Cheers!

I was interviewed by them for the show back in December in New York. Actually it felt more like a whisky interrogation. For three hours with the lights and cameras running, I was asked everything you could possibly think of relating to whisky. (Knowing my luck, all that effort will amount to a three second quote buried somewhere in the middle.)

Regardless, I think this is great for the industry, not to mention that it should be an informative and entertaining hour for the whisky enthusiast.

Oh, and for those of you who will be pretending to be Irish that evening, spending this time in a crowded Irish pub drinking Irish whiskey or possibly Guinness (and hopefully not green beer), there’s no need to worry if you can’t DVR the show. I think they have it slated to run on a schedule that will probably continue long after I am dead.

4 Responses to “The History Channel to air show on whiskey”

  1. Ethan Prater says:

    “… discover why smouldering peat gives Glenlivet its character?” Ah well. I’ll still tune in.

  2. John Hansell says:

    I hear ya, my friend. Unfortunately, I had no control over the show, which distilleries they visited, who they interviewed, etc. But still, I think the benefits of the show will far outweight any negatives.

  3. Sean Dash says:

    John –

    I hope you were happy with the way the show turned out and the amount of air time you got. As for the mistake in the promo copy – the connection between Glenlivet and peat – that didn’t come from the show it came from the History Channel’s promotional department in NYC (over whom I have no control). I you care enough to correct them, please send them an e-mail. I will as well.

    Thanks for all your help.

    Sean Dash

  4. John Hansell says:

    Sean,

    I thought you did a great job with the show. I didn’t see any flaws and it was very entertaining. Thanks! — John

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