The History Channel to air show on whiskeyMarch 1st, 2008
Part of their ongoing “Modern Marvels” series, the History Channel will debut a one-hour show titled “Whiskey” on St. Patrick’s Day, Monday March 17th, at 8:00 pm. Here’s a summary of the show, which I pulled from their website:
Known to Irish monks as “water of life”, visit some of the world’s finest distilleries to see how each country brews this thousand-year old spirit. Jack Daniels tells the secret of charcoal filtering, Jim Beam shows its premium bourbons and the art of blending is revealed at Canadian Club Whiskey. Cross the Atlantic to get the real deal at Jameson’s Distillery in Midleton, Ireland and in Scotland discover why smouldering peat gives Glenlivet its character. Meet some of the people who are lucky enough to sample whiskey for a living. Cheers!
I was interviewed by them for the show back in December in New York. Actually it felt more like a whisky interrogation. For three hours with the lights and cameras running, I was asked everything you could possibly think of relating to whisky. (Knowing my luck, all that effort will amount to a three second quote buried somewhere in the middle.)
Regardless, I think this is great for the industry, not to mention that it should be an informative and entertaining hour for the whisky enthusiast.
Oh, and for those of you who will be pretending to be Irish that evening, spending this time in a crowded Irish pub drinking Irish whiskey or possibly Guinness (and hopefully not green beer), there’s no need to worry if you can’t DVR the show. I think they have it slated to run on a schedule that will probably continue long after I am dead.
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