The Wall Street Journal sponsors WhiskyFest
WhiskyFest has a new sponsor: The Wall Street Journal!
An alliance was just reached between these two fine organizations. It remains in place for the remainder of 2008 and includes, among other things:
The Wall Street Journal sponsoring WhiskyFest San Francisco on October 10th and WhiskyFest New York on November 11th,
Advertising for The Wall Street Journal in Malt Advocate magazine and on the Malt Advocate magazine website, along with exposure at both events,
Advertising for Malt Advocate in The Wall Street Journal,
Editorial support by Malt Advocate for a special Whisky advertising supplement in The Wall Street Journal slated for November.
This should increase circulation in both publications, while also increasing attendance at WhiskyFest. And it accomplishes Malt Advocate magazine’s primary mission: to educate people about whisky.