Bruichladdich “progressiveness”: your thoughts?
Since the new team took over Bruichladdich several years ago, they have been the most progressive Scotch whisky distillery, experimenting with peating levels, the number of distillations, barley varieties and, of course, a dizzying array of finished (“additional cask enhanced”) whiskies. Indeed, they have introduced more new whisky expressions than any other distiller I can think of.
I think it is fair to say that they have also been progressive in their marketing tactics, which included running a high-performance race car on 4x distilled Bruichladdich spirit.
Having visited dozens of Scotch distilleries and interacted with thousands of whisky enthusiasts on both sides of the pond during the past few years, I can’t think of a distillery that has polarized an industry so much in the 20 years I’ve been in this business.
So, what do you think about Bruichladdich and what they’re doing? What do you like? What don’t you like? Let’s get a discussion going.