Pernod selling Wild Turkey?December 14th, 2008
It’s amazing how individual pieces of a puzzle are just that–pieces of a puzzle–until you start putting the pieces together and begin seeing the whole picture.
Back at WhiskyFest New York on November 11th, the Global Brand Director for Wild Turkey told me he was taking a new assignment for Pernod. (I forget what the position is, but I recall that it is not a whisky position.) I just thought they were grooming him for bigger and better things, as companies often do, by giving him experience with other brands.
Then, this past week, Pernod signed up for our WhiskyFest events for 2009. This will be our 12th year of WhiskyFests and Wild Turkey has been at every event. They signed up for Glenlivet, Chivas and Jameson booths–but not Wild Turkey. We thought that was very strange, as we have a strong and long relationship with the brand. (The same thing happened when Beam suddenly didn’t sign up The Dalmore for WhiskyFest a couple years back, and that was just before they lost the brand.)
Then, this morning I was reading Chuck Cowdery’s blog citing sources that Pernod might be selling Wild Turkey to help pay for other recent purchases that they made. (Can you say “Absolut Vodka”?) That’s when all the pieces of the puzzle started coming together to look like Wild Turkey might be on the chopping block.
My observations might be merely a coincidence, and I didn’t think much of them until I read Chuck’s blog. I’m posting this on Sunday morning, so I can’t contact anyone at Pernod to get an answer. But I have reached out to one of my contacts over at Pernod for an update. However, if it is true that Pernod might sell Wild Turkey, I doubt anyone in the company will be allowed to comment until a deal is done.
Did you receive this copy of the Whisky Advocate Blog from a friend? Sign up today and we'll send the next edition directly to you.
Are you a Whisky Advocate? Become a subscriber to the magazine that loves whisky as much as you do. Take advantage of this special offer. A Free issue and a Free gift!