Mackmyra is coming to the U.S. Soon!February 17th, 2009
This great, young distillery from Sweden is coming to the U.S. For those of you who tasted some of their products at WhiskyFest New York last November, you know that this distillery is already making some very interesting whiskies. Here’s some information I just received from Lars Lindberger of Mackmyra regarding their plans for the U.S.
At WhiskFest New York last year we started a project where the goal is to sell our whisky on Manhattan by January 2010. And last week our Marketing Director and our Sales manager visited NY to meet with importers, stores, restaurants, the Swedish embassy etc. We are visiting other markets as well, but the US-market is one of the most interesting for us right now and starting point is New York.
We’re not launching with a big office in Empire State Building and Paris Hilton on the release party ;-). We are doing this the Mackmyra way: working slowly to try to understand the market and get to know our future customers. And then release a volume that matches the interest.
So there you have it. Something worth looking forward to for all of us here in the U.S. I already tasted and rated their first “official” release on my blog. Perhaps those of you overseas (or bootleggers from the U.S.) who also tried some of their releases might want to also add your thoughts.
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