Compass Box Whisky is filled with “Optimism”February 28th, 2009
Optimism the whisky, that is. They’ve introduced a new whisky yesterday in London called Optimism. Here are some excerpts from the press release I received yesterday.
Artisan Scotch whiskymakers Compass Box have managed to bottle Optimism as a hopeful antidote to the global economic malaise.
“The more that people are optimistic about the future, the faster we will pull ourselves out of this depressed economic state,” says John Glaser, Compass Box whiskymaker. “This is our small effort to try to help the world economy.”
Optimism by Compass Box is a vatted malt Scotch whisky with a rich, sweet, peaty character, bottled at 44 percent and available for £40 per bottle. It is a limited release whisky that will not be repeated before the next global recession.
I tried to post an image of it up here that came with the press release, but it wouldn’t import. (Sorry about that.)