Irish whiskey media coverage: what about the rest of the year?March 16th, 2009
Over the past two weeks, I’ve been reading about Irish whiskey everywhere I look: trade magazines, consumer magazines, newspapers, etc. I was even asked to be on Fox Business TV Network this morning for an Irish whiskey “shoot-out” between Jameson and Bushmills. (I declined, but for the time being you can watch a video of it here. I’m not sure how long they’ll have it up there.)
Yes, it’s great that Irish whiskey is getting this coverage now. I love Irish whiskey and am very happy for any exposure it gets (as long as the information is accurate). But what about the rest of the year? How much Irish whiskey coverage will you read about in April? Or October?
Irish whiskey is as good as Scotch whiskey and equally as versatile as Scotch whiskey. But for Irish whiskey to be treated with the same respect as Scotch whiskey, it has to be covered by the media for the whole year–and perceived by the consumer as a year-round drink, rather than being pigeon-holed as something to do shots of on St. Patrick’s Day or to drown in an Irish Coffee (or worse, a Car Bomb).