Yep, we screw up too!
Long term readers of Malt Advocate know that we always try to be fair and balanced in our writing. Sometimes even we fail to live up to our own standards. This happened with our cover story in our last issue on craft distilling here in the U.S. We didn’t include the Anchor Distillery, makers of Old Potrero, the first of a now-growing number of craft whiskey distillers. How could we do something that silly?
Well, the intent of the piece was to introduce our readers to the new craft distillers making whisky this past decade. For reasons too long to explain here, we actually ended up including some of the veteran craft distillers, but completely forgot Anchor, and the pioneering influence they had on craft distilling (not to mention the great whiskey they continue to make.)
We are not trying to make excuses for ourselves, but sometimes something a whiskey (or person or distillery) is so obvious to us because we are exposed to it all the time, we just (innocently) take it for granted. That’s what happened here and we apologize to Anchor, to Fritz Maytag and his staff for this. It was never our intention to keep them out of the story.
We’re not perfect. We make mistakes too. But when we do, we try to do our best to correct it.