Brown-Forman and Bacardi merging?
The Daily Telegraph says that Brown-Forman has hired investment banking gurus to look into this possibility. Full story here.
Brown-Forman has, of course, Jack Daniel’s, Woodford Reserve, and Old Forester whiskeys in their portfolio. Bacardi has, among others, Dewar’s and Aberfeldy.
The article also notes that they are considering selling off individual brands. It also explains why a merger between the two makes sense.
It certainly is a dynamic time in the drinks industry.