Macallan formally introduces 1824 CollectionJuly 21st, 2009
I reviewed this new line of Travel Retail whiskies here back in February. This morning I received the official press release announcing them. Here’s the guts of the press release. Very nice whiskies, by the way.
All our experience, distilled into one collection
The Macallan 1824 Collection is a new family of single malts from The Macallan. Developed exclusively for the brand’s third largest market – Global Travel Retail -where it has been the fastest growing major Single Malt in the last five years and is currently ranked number two by volume.
The Collection is available in all key Travel Retail outlets in the Americas and Europe and has just been launched in Asia at Singapore airport. The Select Oak expression has secured listings onboard a number of airlines including Air Canada, Delta, American Airlines and Continental.
The 1824 Collection of four expressions – Select Oak, Whisky Maker’s Edition, Estate Reserve and 1824 Limited Release – offers the ultimate flavour journey for whisky lovers. Recommended retail prices range from 46 to 1,450 euros.
The 1824 Collection has been created by John Ramsay, Master Whisky Maker for parent company The Edrington Group, and Bob Dalgarno, The Macallan’s Whisky Maker; who between them have over 50 years of experience of making whisky. They have been inspired by the distillery’s long history and rich traditions to create a very special range of Single Malts, selecting the best casks at the peak of their maturity in order to achieve the fullest and most complex whisky.
Each expression illustrates a particular story about The Macallan’s long and distinguished history and showcases the spectrum of flavours and aromas associated with The Macallan, the world’s most iconic whisky.
William Ovens, The Edrington Group’s Area Director, Global Travel Retail, comments: “The Macallan has enjoyed the most dynamic growth of any Single Malt in Travel Retail in recent years. In this period we have experienced significant success with some very innovative new products. The 1824 Collection opens a new chapter in the illustrious history of The Macallan and we are confident that consumers will react positively to this exclusive and eye catching new range.
“The four expressions in the Collection have been positively embraced by whisky experts and connoisseurs. In fact the Collection is the highest scoring new product range ever released by The Macallan. Whisky Expert and author of The Whisky Bible, Jim Murray has given Select Oak a score of 94.5% and the 1824 Limited Release Decanter a score of 97.5%, describing it as ‘a lifetime great whisky’.”
The range is on shelf now with the 1824 Limited Release decanter on sale from October 2009.
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