Glen Garioch: New bottle design, new whiskiesSeptember 2nd, 2009
The press release I received (below) reveals some new whiskies they will be introducing. Have a look (it’s towards the bottom). Updated: and some of the commentors below have also have provided links to the new bottle design, plus I have one here.
Morrison Bowmore Distillers has today launched its Glen Garioch Single Malt Whisky, with packaging and designs by Edinburgh-based Nevis.
The unveiling marks a new chapter of whisky making at one of Scotland’s oldest distilleries.
The launch celebrates the distillery’s long standing tradition of craftsmanship – taking the skills and experience cultured over the last 200 years to create a boutique range of whiskies.
The new packaging designed by the agency is a reflection of the tradition and boutique nature of Glen Garioch and the distillery. Tactile, highly crafted elements have been used throughout, resulting in a hand-made, quality look and feel.
Featuring Highland and distillery imagery from the founding year, the packaging aims to be informative and true to its heritage. The side of the outer package also features an iconic tartan design – a respectful nod to the tartans that have historically been created in this Aberdeenshire area.
The team at Nevis has been working on this project for the last 18 months.
David Huckell, design director at Nevis, said: “Each and every element of the design has been crafted by skilled individuals, Charles Stuart world renowned typographer who has worked on Brands from The BBC to Sainsbury’s, worked with us to create a hand-made bespoke font. Coupled with the slick brush marks from Iain McIntosh the result really does rejuvenate the look and strengthens the hand-made tactile nature of the Glen Garioch brand.”
Nevis has held a relationship with Morrison Bowmore Distillers for three years.
The Glen Garioch brand is the “crowing glory” of Morrison Bowmore’s portfolio.
Leading with the 1797 Founders Reserve at the heart of the range, Glen Garioch will periodically release hand select individual casks at the peak of their perfection, aiming to demonstrate the quality and breadth of the Glen Garioch spirit. Launched as ‘Single Batch Releases’, this year will see Glen Garioch 1990 Vintage and the Glen Garioch 1978 Vintage will join the 1797 Founders Reserve.