Whisky Advocate

New “Chieftain’s limited edition collection” release

October 13th, 2009

This came in late last week, but I was waiting for an image and an answer to whether these whiskies will be coming to the U.S. (Sadly, they aren’t.) Details below.

Chieftans BOTTLE  BOX CLOSE UP07 October 2009, Broxburn: Independent bottler and distiller Ian Macleod, is to launch a range of new releases from their exclusive Chieftain’s limited edition collection.

The rare casks include new bottlings from some of Scotland’s finest distilleries, and showcases a complete redesign of the bottle and packaging of the Chieftain’s range.

The new releases include a Glenrothes 14 Years Old, an Aultmore 12 Years Old,  three Caol Ila’s aged 9, 11 and 13 Years Old, an Ardbeg 11 Years Old, a Benriach 12 Years Old, a Bladnoch 16 Years Old and a Tomatin 16 Years Old.

Designed by Ron Burnett Design the new packaging emphasises its limited edition status with more details appealing to the connoisseur, collector and enthusiast. The new two-part labels, personally signed by Antony McCallum-Caron, Chieftain’s Rare Malt Manager, include individual cask numbers and the number of bottles produced, as well as distillation, bottling date and wood type.

The new labels also have a refined ‘Chieftain’ illustration and elegant calligraphic script brand namestyle, tapered to reflect the new elegant antique bottle shape. They also feature subtle watermark landscapes and are colour coded to represent the region of production.

The new more individual rigid presentation box, in ribbed matt black with old gold lining, replaces the traditional tube-style packaging of previous Chieftain’s bottlings and includes details of regional taste characteristics. The box opens and hinges from the middle to add further premium presentation value.

Designer Ron Burnett said of the new design: “Our brief was to create new premium packaging representative of the superiority and rarity of the new bottlings. The box displays the bottles in a way befitting the exceptional quality and worth of the whisky.”

Iain Weir, Marketing Director for Ian Macleod Distillers commented: “This new release of rare casks is the ideal platform to showcase the new-look Chieftain’s range. The new, more elegant, antique look bottles and premium boxes are the ideal representation of the age, rarity and exceptional quality of the new bottlings.”

Since 1936, Ian Macleod Distillers, through its dedication to tradition and quality, has amassed an unrivalled cask stock from Scotland’s many distilleries. The enviable collection includes extremely rare malts, some from closed or mothballed distilleries. The Chieftain’s collection’s hallmark is that each bottling must be fit for a King, a Leader or in the Celtic world, a Chieftain.

Further rare cask releases from the Chieftain’s range are planned for later in the year.

Established in 1933, Ian Macleod Distillers is one of the largest and most widely respected independent family companies within the spirits industry. The award winning Ian Macleod portfolio, which includes Glengoyne, King Robert II, Langs and Smokehead, as well as gin, rum, and vodka, currently has combined total sales of more than one million cases, with 85% being exported to over 65 markets worldwide. 

12 Responses to “New “Chieftain’s limited edition collection” release”

  1. Red_Arremer says:

    Wow… How much more does whoever wrote this care about the packaging of the whisky than the whisky itself?

    Must admit, though, that I’m sorry I won’t be able to get a taste of these.

  2. John Hansell says:

    Red, I was sad to hear they aren’t heading to the US. However, I was informed that maybe some will come our way next year. We’ll see…

  3. patrick says:

    Same price range as the Manager’s choice?
    I am scared that the Marketing guys working in the Industry have no limits…
    John, do you know the RRP in Europe?

  4. John Hansell says:

    Patrick, prices are £48.00-£55.00. A little less expensive…

  5. patrick says:

    Thank you for your answer John.
    With the terms “exclusive” and “limited edition”, this is very often associated with “premium prices” too. The prices remain in the acceptable range.

  6. John Hansell says:

    Patrick, yes these prices are reasonable–if you live outside the U.S. :(

  7. monique at the dell says:

    But what do they TASTE like?
    The boxes are pretty :)

  8. patrick says:

    @John, you should have a second residence in Europe :-)

  9. mars says:

    Look way better than the previous packaging.
    The chieftain’s collection isn’t expensive. You can find bottle at 30/35€(but the price can go up a lot for some whiskies like “brora”). The quality is not often exeptional but it may happens.

    Easily available in Belgium. And I think this packaginig is going to be a + for make present(for a birthday for exemple)if the price remain low.

    MARS

  10. John Hansell says:

    Patrick, yes, I SHOULD have a second residence in Europe. Maybe Islay?

  11. René says:

    Quote John ” Patrick, yes, I SHOULD have a second residence in Europe. Maybe Islay?” I fully agree, but what about Holland?
    Btw, lovely packagings, but how’s the liquid?

  12. John Hansell says:

    Rene, the liquid isn’t coming to the U.S., so someone else from across the pond will have to chime in here.

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