Your predictions for 2010?December 14th, 2009
Okay everyone, get out your crystal ball. What do you see happening to the whisky (and whiskey) industry in 2010? I’ll start the discussion by making a couple of predictions myself.
More experimental American whiskeys
The American whiskey industry was very slow getting on the experimenting bandwagon (relative to Scotch, Japanese, and Irish whiskey). But with the likes of Woodford Reserve’s Master’s Collection whiskeys, High West’s “Bourye“, The Party Sources “Wheat on Rye” Experimental Whiskey (in association with Buffalo Trace Distillery), and the blossoming small, artisanal distilleries, I think (or at least I hope) 2010 will see more different kinds of experimental bourbons and other American whiskeys on the market than ever before.
More Scotch whiskies without age statements
Across the pond in Scotland, I think more and more distilleries will continue abandoning age statements. It gives them more flexibility in what goes in the bottle. It will also help them blend in younger whiskey coming on the market with existing stocks of older whisky and still command a fair price for it.
Now it’s your turn. Tell us what you think will happen in 2010. We can come back to this one year from now and see how well we did.
Did you receive this copy of the Whisky Advocate Blog from a friend? Sign up today and we'll send the next edition directly to you.
Are you a Whisky Advocate? Become a subscriber to the magazine that loves whisky as much as you do. Take advantage of this special offer. A Free issue and a Free gift!