New Early Times “150th Anniversary” whiskyApril 8th, 2010
There’s a new, limited release Early Times whisky being released. (Note the spelling without the “e” and no mention of it being bourbon.) I think it’s cool that Brown-Forman creates these commemorative bottlings (like the Old Forester Repeal Bourbon). It’s nice to see what whisky might have tasted like during a certain time in our history (especially around Prohibition).
The press release is below.
Early Times Kentucky Whisky to Release Commemorative 150th Anniversary Bottle
Louisville, Ky. (April 9, 2010) – Early Times Kentucky Whisky, first distilled in 1860 in Early Times Station, Kentucky, is a whisky known for its rich heritage and mild taste profile. To celebrate the 150th anniversary of the brand, Early Times Kentucky Whisky will release a one-time, limited release expression in a 375ml commemorative bottle.
Although the year 1860 congers up images of “early times” today, at the time, the brand’s original distillers believed the industry was turning too modern, too quickly, and wanted a brand that captured the “good old days.” Thus, the brand name Early Times was selected to remind consumers of the old-fashioned methods of making whisky – mashing grain in small tubs and boiling the beer and whisky in copper stills over open fires.
Closed by Prohibition, the distillery, brand and barrel inventory was acquired by medicinal whiskey permit holder Brown-Forman Distillers in 1923. Brown-Forman moved the production of Early Times to Louisville, Kentucky in 1935 where it has thrived to this day. Every drop is distilled under the late 1800’s permit number DSP – 354.
“This commemorative bottle celebrates the rich history of Early Times’ role as the second oldest continually produced whisky brand in America,” said Joe Murray, brand manager for Early Times. “While Early Times is now made with modern methods, its name still invokes images of the good old days and still provides a welcome reward at the end of a hard day’s work. As one of America’s top selling Kentucky Whiskies for the last 60 years it still lives up to its reputation as ‘The Whisky that made Kentucky Whiskies Famous.’
The Early Times 150th anniversary edition will come in a unique 375ml bottle and carry an Early Times retro 1920’s label. The distillery will produce only 3000 cases which will be available in 20 US states at a suggested retail price of $11.99.
“Early Times 150 is crafted to emulate the flavor profile the brand would have possessed in 1923 when it was acquired by Brown-Forman,” said Chris Morris, Brown-Forman Master Distiller. “Most whisky aficionados who have been treated to a prohibition-era medicinal whisky taste a late bottling. These contain whisky that was aged up to three times longer than the distiller planned. In 1923 Brown-Forman began bottling 5-6 year old Early Times as medicine. This bottling, with its light honey color, mellow oak, brown sugar, vanilla aroma and simple sweet corn, vanilla and faint butterscotch taste bring back the best of a by-gone time – an Early Times to remember.”