The Macallan announces next installment of “Masters of Photography” seriesMay 13th, 2010
You might remember the first time Macallan did this. I wrote about it here back in 2008. It involved a well-known photographer, a beautiful naked blond on the distillery grounds at Macallan, and the eventual images being showcased on bottles of 30 year old Macallan. To say the least, it created quite a stir.
Well, The Macallan has introduced the second installment in this series. This time it’s with a different photographer. I’m not sure if there will be any naked blonds, but they do promise “a dramatic and yet romantic ‘art noir’ voyage; a stylish couple and the key secret behind The Macallan.”
Wow, my imagination is running wild with that description! You’ll find all the details below in the press release I received.
ANNOUNCING MASTERS OF PHOTOGRAPHY II
INTRODUCING ALBERT WATSON
Today, The Macallan single malt whisky announced that the next photography partnership in their Masters of Photography series is going to be with the legendary Albert Watson.
Scots born, Watson is famous worldwide for his celebrity, fashion and art photography. Photo District News named him one of the 20 most influential photographers of all time. He has shot posters for major Hollywood movies such as ‘Kill Bill’, ‘Memoirs of a Geisha’, ‘The Da Vinci Code’, as well as shooting over 200 covers for Vogue and Rolling Stone magazine. In fact, in 2007 one large-format print of his sold for $108,000 at auction. He is also an acclaimed director with over 500 TV commercials to his name.
The Macallan Masters of Photography II will be in an entirely different style to the first edition in the series, shot by Rankin.
The subject of the project must be kept under wraps, for the moment, until shooting is complete but the key ingredients include: a dramatic and yet romantic ‘art noir’ voyage; a stylish couple and the key secret behind The Macallan.
Ken Grier, Director of Malts, The Edrington Group, said: “I am extremely excited about working with the hugely talented and influential Albert Watson. His creativity is fabulous, but not only that, he exudes an aura of charm and quiet confidence that is very much in keeping with The Macallan
“As part of this unique project, art and whisky lovers alike can follow The Macallan shoot with Albert Watson by following my daily blog. The blog posts will start from 31st May at www.blog.themacallan.com.
Albert Watson, added: “I am looking forward to working with The Macallan on such a prestigious project. The partnership with a premium, Scottish iconic brand will give me a once in a lifetime photographic opportunity to create a lasting legacy as part of The Macallan Masters of Photography series.”
The final result will be revealed by The Macallan at a series of glittering events later in the year. Further details will be revealed in the months to come.
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Notes to editors
- The first Macallan Masters of Photography was launched in 2008 with Scots photographer Rankin. Rankin produced 1,000 individual black and white images captured on Polaroid. Each limited edition bottle of rare 30 year old Macallan Fine Oak single malt displayed a bespoke label featuring one of Rankin’s images, accompanied by the original Polaroid.
The array of images featured artistic nude studies of Tuuli, Rankin’s muse and wife, contrasted by shots of the dedicated craftspeople of the distillery, and still life images of the surrounding flora and fauna at Easter Elchies Estate.
- The Macallan is ranked number two by value* among the world’s top selling single malts and is recognised as being a leader within the Scotch Whisky industry when it comes to innovation.
*IWSR figures ending December 2006