Knappogue Castle Irish Whiskey loses vintage, becomes a 12 year oldJune 7th, 2010
You will most likely recognize Knappogue Castle Irish Whiskey as a vintage, given there have been many releases over the past decade from various distillation years.
Well, it’s now going to be a 12 year old, without a vintage statement. I’ll be getting a review sample and full press release shorlty, but here’s an email I received from their importer, Castle Brands:
How quick is your mental math? If someone was born in 1994, how old would they be today? Answer: 16 years old depending on the month they were born. Knappogue Castle, the original vintage dated Irish Whiskey, feels that most consumers find it hard to calculate the age of the product by looking at the distillation date on the label. Instead of chancing that consumers will miss important information about the age of the product, Knappogue Castle is moving to age designation and stating the product’s age boldly and proudly on the label thus eliminating the need for mental math.
Knappogue Castle Single Malt Irish Whiskey will be a 12 year old product on a consistent basis going forward. A new label design reflects this change and reinforces the product’s premium quality and elegant taste.
It’s just the superior whiskey to savor at the end of a long day. It has a bright, light, lemon-orange color (no caramel coloring added) and a mildly spicy, citrus taste. That elegant, fruity and spicy flavor makes it an excellent choice in mixed cocktails like the “Peach Smash” developed at Vintry’s or the “Castle to Castle” developed at Death & Co. in New York.
I can think of many reasons for going to an age-statement whiskey rather than a vintage, which we can discuss. (There was actually was one age-stated release, a 15 year old, back at the end of 2008. )
And FYI: KC has been from both Cooley and Bushmills in the past, but the email didn’t suggest one or the other.
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