Early Times becomes a bourbon with new release
I just got this from my contact at Brown-Forman.
“We’d like to confirm some of the rumors going around regarding Early Times. The iconic Early Times brand is returning to its roots as a bourbon beginning in January 2011. The new brand, called Early Times 354 Bourbon (354 for the original permit number for the distillery) will be bottled at 80 proof. After an absence in the US market of nearly 30 years, Early Times 354 Bourbon joins Early Times Kentucky Whisky in an expansion of the presence of the famous Early Times brand at retail.”
This is good news. I’m glad to hear it. Details to follow.