New American whiskeys strive for maximum versatility
Some bourbons (and rye whiskeys) are good enough to drink neat or with a splash of water. Others, usually because of their youth and lower cost, are more suitable for cocktails or on the rocks. Most people put American whiskey into one of these two categories.
Very few whiskeys, for my palate anyway, manage to accomplish both. Arguably, some that might pass the test are Evan Williams Black Label, Sazerac Rye (Baby Sazerac, as it is affectionately know), and Old Forester Signature (100 proof). These are versatile, affordable whiskeys which you can keep in your drinks cabinet and use for many drinks applications.
However, I’ve noticed a lot of new whiskeys that seem to be produced and marketed for this exact kind of versatility. Part of it might be driven by the popularity of cocktails. It might also be that older, more mature American whiskeys are becoming scarcer.
I will also point out that most of these new releases don’t have age statements, allowing the producers more flexibility with their stocks, and some people aren’t very happy about it. (I, too, was a little bummed when Knob Creek Rye was released without an age statement, instead of being released at 9 years old similar to the Knob Creek bourbons.
Recent examples include Wild Turkey Bourbon 81 Proof, Wild Turkey Rye 81 Proof, Knob Creek Rye, and even the private label Breaking & Entering bourbon (which is quite nice, btw). All of them seem, to varying degrees, come across as mature just enough to enjoy neat or with a little water, but youthful and vibrant enough to work well in cocktails without breaking the bank in the process.
And, of course, the more versatile a whiskey is, the more bottles of it will be sold, which won’t exactly hurt the company’s bottom line either.
Have you noticed any whiskeys released recently that fall in this category? Your thoughts on this trend?