Bruichladdich selling to Remy?
It would appear so. Observe this tweet two hours ago from Mark Reynier:
“Today I can confirm that we are in advanced talks with Remy Cointreau who are eager to buy the company.”
You don’t go public in negotiations like this unless it’s pretty much a done deal. It would be premature (and foolish) to do so.
I predicted this this on my blog post back in October, when I said the market was ripe for some buying and selling. My first pick? Bruichladdich.
Am I sad about this? Sure, a little bit. But this is the nature of the business. Distilleries get bought and sold. Even fiercely independent ones… Hopefully, a deal like this will be good for the consumer in the long run.
What is more painful to read, however, was Mark Reynier’s comment to my post back then:
“No we are not interested in selling. Life is too exciting where we are just now with all the things we have been working on over the last decade finally starting to come to Market…”
Now that, my friends, makes me sad.