Miscellaneous whisky newsJuly 13th, 2012
I’m still catching up on all the whisky news, being on vacation last week and then with all the Bruichladdich happenings earlier this week. (Not to mention this thing called a magazine we’re trying to put together.) You may have seen some of this information floating around, but in case you didn’t…
From the press release:
“Building on its ever-growing global success, Sullivans Cove, the multi award winning Tasmanian Single Malt, is sending its first shipment to the USA this month. Currently exporting to ten countries across Europe, as well as Singapore and Canada, the USA is the next step in the international roll-out of the brand.”
Yellow Spot is as good as I hoped it would be
I finally got a chance to taste Yellow Spot Irish Whiskey this week and must say that I was very impressed. I can’t imagine any true Irish whiskey enthusiast not liking this. (Yes, I know it’s not available in the U.S., but find a way to get a bottle.
Big brand changes at Macallan
So, this is what I’m being told my my Macallan PR contact:
” The new 1824 Series is being introduced into the UK over the next 6 months. The first expression (a UK exclusive) will replace 10 Sherry Oak and Fine Oak expressions and next three variants will be introduced in April next year to extend the range. These will ultimately replace 12 Sherry 0ak and 15 Fine Oak in the UK, and other relevant markets in due course.
The Macallan 1824 Series is built on the principle of natural colour, one of our Six Pillars. We believe this approach is both innovative and forward looking in the Scotch whisky industry. This new range has been driven by colour first and foremost with the character derived from the colour. The idea was to look at a broad range of casks which delivered a specific colour, then work with the character these casks delivered. This range moves us aware from bourbon cask maturation as it is 100% sherry cask matured, but we continue to use both European and American oak.
At this time we are focused on the UK element of this launch as it is the first market to take this range.Only certain markets at the moment are slated for change but the majority of brand sales and the range in our largest markets will remain in Sherry and Fine Oak for the foreseeable future.”
A great Bowmore most of you won’t be able to afford
Still, I feel abliged to at least mention it. It’s the new “Bowmore 1964 Fino.” The details: 72 bottles (8 for the U.S.) at $13,500. I just tasted this whisky and feel it’s up there in quality with the other high-end Bowmores (Black, White, and Gold), which means, I really liked it. If you win the lottery this week, buy a bottle or two. And then share it with your friends, okay?
And finally…Early Times Fire Eater
To balance out the ink I gave to Bowmore, I’ll tell you about this new product. Straight from my press release:
“Early Times Fire Eater combines the heat and spice of cinnamon liqueur with aged Early Times whisky to craft a warm, inviting and smooth whisky character. For enjoying as a shot, on the rocks or in a variety of cocktails, Early Times Fire Eater offers cocktails like the ‘Elephant Man’ and the ‘Stilt Walker’ to reflect various carnival acts.
‘With Early Times Fire Eater we wanted to deliver a level of curiosity and fun while ensuring the taste consumers have come to expect from Early Times,’ said Therese McGuire, brand manager for Early Times. ‘One look at a bottle of Early Times Fire Eater and you’re taken back to a time when carnivals would travel the country bringing astonishing acts of amazement to the community.’
As the bottle suggests, Early Times Fire Eater evokes an old world carnival feel and an exciting flavor experience. Additionally, the illustration of a big top carnival tent encompasses the bottle with bold red and white stripes.
‘Building on the theme of curiosity, vivid carnival imagery and language are used on the packaging for Early Times Fire Eater,’ said McGuire. ‘A silhouette of a carnival barker with an uplifted cane invites one to ‘step right up’ while the side panel warns ‘it is not for the timid’ for a lighthearted approach to this exciting product.’
Early Times Fire Eater will initially be sold in select cities of Kentucky, Indiana, Washington, Florida, Tennessee, South Carolina, Wisconsin and California with more to follow in 2012. Each bottle is presented at 66 proof with a suggested retail price of $14.99-$15.99 for a 750ml bottle.”
No, I haven’t tried it yet. Have a good weekend everyone.
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