Good News – and Bad – for Mortlach loversDecember 2nd, 2013
There is good news for lovers of Mortlach the distinctive, near-triple distilled Speyside single malt, renowned for its meaty full flavor, with the announcement by Diageo of four new expressions. And, I fear, bad.
Due to be available mid-2014 in global markets, the range comprises Rare Old (43.4%, no age statement); Special Strength (49%, no age statement, non-chill filtered, Travel Retail exclusive); 18 Years Old and 25 Years Old (both 43.4%). Packaging details and prices have yet to be finalized, but I understand that the ‘new’ Mortlach will be positioned as a luxury brand, with the entry level Rare Old priced alongside Johnnie Walker Platinum, and other expressions higher still.
So the good news is tempered with a wealth warning, and the further disappointing
news that stocks of the current 16 Years Old Flora & Fauna expression will not be replaced; it has effectively been withdrawn. If this is a favorite, better lay in a bottle or two!
The move has been three years in the planning and follows the welcome announcement that production of Mortlach is to double beginning November 2015, with the opening of a new, purpose-built facility that replicates in every detail the current distillery, a process that a Diageo spokesman described as “idiosyncratic, not state of the art.” Investment in the new plant exceeds £30 million ($48.5 million).
Diageo’s Dr. Nicholas Morgan, head of whisky outreach, described the move as the company’s most significant in single malt in the past decade, claiming that the new Mortlach brand will “define luxury for single malt [and] become the next great luxury brand.” Though specific competitors were not identified, this suggests that Diageo have category leaders Glenlivet and Macallan very much in their sights.
Based on a limited tasting of the new expressions, the distinctive meaty, sulfur-influenced taste of Mortlach, with heavy sherry notes, has been evolved to a more elegant and refined style, without compromising the signature power and weight beloved of fans.
These are complex, multi-layered whiskies with a considerable depth of flavor. While the beefy note has been muted (think roast pork and BBQ juices), the fruit and spice impact has been dialed up through a different balance of casks. Rare Old and Special Strength illustrate this in fascinating detail, being basically the same cask mix but presented at different strengths to draw out varying facets of spirit character. At 25 Years Old, Mortlach offers a dense, layered and extraordinarily rich taste that demands contemplation.
While lamenting the loss of the Flora & Fauna expressions, Mortlach drinkers will find much to enjoy in the new range, which will be available more readily, albeit at higher prices. Further details of the range will be announced in February next year with the products in market from the early summer.
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