Whisky Advocate

George Grant of Glenfarclas – in 140 or Less

May 9th, 2014

Author - Caroline DewarAnother in our occasional series of Tweet-style interviews. As always, it’s 140 characters or less (we don’t count the spaces) in the answers from the Glenfarclas brand ambassador. George Grant is the sixth generation of the owning family to work at Glenfarclas.

Here we go: what’s the view from your office window?

Glenfarclas No.1 Duty Free Warehouse door, in our beautiful red.

Sounds cheerful! What’s happening at Glenfarclas this spring?

At this rate, we will be doing a rain dance. Winter never happened at Glenfarclas.

Soggy for the visitors, then. But good for the distillation. You’re in a family business. How old were you when you started?

Joined the payroll in 1997 at 21. But I was working for Muntons Malt, Inver House, and Fine Vintage Far East Ltd in Hong Kong. I started at Glenfarclas in 2000 aged 23.

That answers my next two questions! You travel a lot. How many weeks each year are you away?

I would say I am away 6-7 months a year, it works out about 15/16 days a month. Some months are obviously worse than others.

GSGsndSGHard. How does family life fit in round that?

Grab it as you can. I have 2 girls and off to Crieff Hydro at weekend. Still all the usual activities to squeeze in: swimming, tai kwan do, tennis, Brownies, ice skating…

Lovely. I know they’re still little. Is either of them interested in distilling yet?

Luckily not yet: 2 and 7 years old. 7 yo knows what Daddy does: “Makes whisky.” One of her first words was “Glenfarclas.”

Chip off the old block. In future will Glenfarclas be owned/managed by women? As some were in 19th and early 20th century?

Will have to wait and see. Wouldn’t be the first time. Granny Grant used to run this place.

And other women ran/founded others, not to mention champagne houses. What are your key markets for Glenfarclas?

All markets are key! Just at different times. Our current markets UK, U.S., Canada, Taiwan, Russia, Oz, and powerhouse Germany.

Quite a spread; no wonder you travel so much  and so far. On website, you say your favourite is 21 YO. Does that ever waver?

Yes, when we put the website up it was the 21, now my tipple is the 15 YO or 40 YO. Liking my whisky more at 46% nowadays.

Our palates do change and new expressions do come up. What about the Family Casks? I have one from my birth year. They seem to go well.

They continue to go from strength to strength. Currently 1954 to 1999, 52 and 53 gone. We are currently doing 28 new family casks for years we’re currently out of.

Do you mean in terms of bottled stock?

Yes, out of bottled stock currently with 28 years. Will be back in end of summer.

We’ll look forward to hearing more then. Do you acquire your sherry casks from only one source? Can you say where? (Don’t just say Jerez!)

Our casks currently come from Jose y Miguel Martin. We have used the same family owned bodega since 1990. All oloroso sherry. Prior to that bought where we could.

Your washbacks are steel, not wood. How long ago did you change over? And why? 

Dates get hazy. Switched to stainless steel 42-45 years ago, for consistency. We get the same result every time from steel. Wooden ones have more variables and risks.

Point taken. A number of distilleries are being expanded. Any plans that way?

We are quite a large production plant. We can produce 3.5 million lpa. Last year we were around 3.3m.

So no expansion, then.

No plans for physical increase. We still sell to blenders. Simply reducing what we sell to them increases what we make for ourselves.

Yet, you’re perceived as a small and beautiful operation. You were visitor center pioneers and offer great tours. How is the new 5 Decades one shaping up?

People sometimes get a shock ref. capacity when they visit. We also do a 7 decade tour now. The customers get a dram per decade from 1950’s – 2010’s. Quite mind boggling.

I’m in for that one! What are your ambitions for Glenfarclas?

Continued growth, maybe not at the speed we have seen in the last 5 years. Developed in new markets. To get every whisky drinker to know the name Glenfarclas.

You celebrated the 175th birthday in 2011. Plans already in hand for 200th?

Yes, date in the diary and an access ramp for the warehouse so I can roll in my father!

Hope he appreciates that!

2015 also special for us – 150 years since my great, great great-grandfather bought the company for £511.19s. Will just be a quiet celebration!

4Z9F9553Well, that was a bargain! Changing tack, you shoot game birds in season. Do you cook them yourself too?

Of course. We sponsor the game menu with Shooting Times so lots of great recipes there. The slower you cook them, more tender they are. Can’t beat an Aga to cook them on.

I’ll just turn my normal ovens right down. After family life, lots of work and travel, plus shooting, any time for anything else?

Not a lot currently. Looking forward to my youngest being out of nappies then envisage we travel a little more as a family. Have 2 Labradors that also take up a lot of time.

Dog walking and little girls must be compatible. Social media: fan or foe?

Mmm, fan, I think. Don’t think I use it for all it’s worth but certainly do have some fun with it. We are now 10,000+ on Twitter and 8,000+ on Facebook. Both @glenfarclas.

It can take up time. And what’s your desert island dram? Doesn’t have to be one of your own…

First distillery I ever worked at was Knockdhu so An Cnoc 21 YO has a special place. My McDonalds Whisky is JW black label (can get it everywhere).

And from your own: is it the 15 or 40?

Every day 15, once a week special 40 YO.

2 Responses to “George Grant of Glenfarclas – in 140 or Less”

  1. danz says:

    Thanks for these Q and As. The last couple, George Grant and Bill Lumsden, are very refreshing. I’ve met Bill in person, and he is every bit as charming in person as he comes across here. Glad to hear good things from people whose products I enjoy.

  2. B.J. Reed says:

    Nice interview with a great guy. George is one my favorite people in the industry connected to a great distillery who knows the proper balance between production and marketing.

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