Grane, a new bar in Omaha, Nebraska, has a completely new way to serve whisky: by automated machine. Grane’s founder, Daniel Matuszek, explains that the whole bar is built around the system, developed by WineEmotion, a European company that developed the technology for wine dispense.
“We went to them over a year ago and told them about the growth of whisky,” Matuszek recalls, explaining that they were looking to use the technology for whisky instead of wine. “They resized and retrofitted the pistons that push the liquid. They used the same technologies, but remade for whisky bottles. We got an exclusive arrangement for spirits dispensing with this for a year, global exclusivity. We’re the first and only place to use this; not Chicago, LA, or NYC, not London: Omaha.”
Grane has a “speakeasy feel,” according to Matuszek, but the whisky dispensers are sleekly modern, hard-edged technology. A customer buys a smart card (see the video, below) and “loads” money onto it. It’s whisky, so you probably want to load heavy. Then you take a look at what’s on offer; there are currently 35 bottles available at any one time. “We have a world whisky machine, a bourbon machine, two Scotch whisky machines, and a high-end machine,” Matuszek says.
You choose a whisky, press one of three buttons (½, 1, or 1.5 ounce) above that particular spout, and the whisky pours into your glass. It’s quick, it’s accurate, and you can see the bottle directly below the spout. It’s all customer-operated; no bartender involved. “It breaks down some of the barriers,” he says about the direct operation. “People can read about the whiskies, and then they can try by themselves, at their own pace, their own judgment.”
You’re probably wondering the same things I was. Is there potential for the whisky to be harmed, or changed, or contaminated? Keep in mind that the same issues for whisky are there for wine: contamination, oxidation, and — prime importance considering the cost of whiskies — waste. The whisky is pushed by food-grade argon gas, with the uptake from the bottom of the bottle; the headspace fills up with argon. The spout will drip two or three drops, but cut-off is precise. There is very little to go wrong here.
“The majority of people have been hitting that half-ounce button; they want to try things,” Matuszek notes, which must not surprise anyone who knows whisky lovers. “We don’t keep them on for months at a time. we have a barrel of Dickel 9 year old we selected, and we’ll keep that on. But we go all the way from the biggest baddest Ardbeg to Glenmorangie Nectar d’Or. We’re teaching people about Japanese whisky, Canadian whisky, and all that.”
Will people like getting whisky without a bartender? (Grane’s bartenders are fully employed making cocktails, of course.) Will automated dispense catch on outside of Omaha? Will this be the next thing where people will say they can taste the difference? Would you buy auto-dispense whisky?