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More Than a Bourbon: Brother's Bond Blends Purpose, Passion, and Regeneration

September 12, 2025 –––––– Sponsored Content


Creativity and artistic expression are not typically the first things that come to mind when you think bourbon. Then again, there’s not much typical about Brother’s Bond. The name is fitting, because the brand was born from a friendship between Ian Somerhalder and Paul Wesley, but that was just the beginning. Between a differentiated and sought after style, accolades that include one of the top whiskeys in the world, and intensely hands on founders, this is a brand that surprises in all the best ways.

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Each expression of Brother’s Bond is driven by their unique, hand-selected mash bills creating profiles rich in aromas, textures and flavors. Richness, smooth drinkability and a luxurious finish are hallmarks of their distinctive style.

This whiskey has soul and co-founder Ian Somerhalder sees to that. As the resident Blending Master, he looks for equal sensory proportion, where complexity is achieved in layers, across each of the grains. There’s not a formula though. “It’s showing up and having the patience to elevate and shape what nature and time have already created,” explains Somerhalder. “Blending isn’t just science. It’s emotion, memory, instinct.”

Put it to the test with a cocktail and see how Brother’s Bond bourbon stands up beautifully, effortlessly versatile and maintaining its character, not disappearing. What better test for bourbon than the Old Fashioned? Brother’s Bond signature serve adds amaro for even more depth and richness.

Whether it’s the first glance at the luxe labels, or the first sip that really makes you take notice, it’s evident that Ian and Paul have poured a lot of themselves into this brand. Enter: Regenerative.

Brother’s Bond is at the forefront of the regenerative movement, innovating with the first Regenerative Grain Bourbon on the market. Now, with an eye to the future, they have refined their Regenerative Bourbon and are introducing a 92-proof regenerative expression. It’s more than a passion project. Regenerative is the vision for Brother’s Bond. It is the future not just for the brand or the category, but for agriculture in general, restoring soil health, increasing biodiversity, improving water cycles, and capturing more carbon in the ground. By sourcing grains grown through regenerative methods, Brother’s Bond is helping to create whiskeys that are better for the land, better for farmers, and better for future generations.

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